Info
Amsterdam-based Senior Designer & Art Director Hessel de Ronde works internationally in graphic design, branding, and digital media — creating clear identities, campaigns, and digital experiences with strong typography and playful precision.
Branding
From concept development to complete visual systems: identities from the ground up, translated into real-world applications.
Digital, Print & Production
Designing across diverse touchpoints — from intuitive, UX-driven websites to tangible expressions in print, materials, and spatial interventions.
Studio Hessel de Ronde
Senior Designer & Art Director
Casestudies
Illustration
Type Design
Editorial Design
Art Direction
Campaigns/OOH
Packaging
UI/UX Design
Brand Identity
MAS
2022
At the heart of the identity stands MAS — a mascot that anchors a bright and flexible graphic system. Illustrations, bold typography, and a vibrant colour palette reflect the playful spirit of the bakery, atelier, and bar. From packaging to signage and print, the visual language creates a consistent yet lively character that connects all facets of MAS.
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