Info
Amsterdam-based Senior Designer & Art Director Hessel de Ronde works internationally in graphic design, branding, and digital media — creating clear identities, campaigns, and digital experiences with strong typography and playful precision.
Branding
From concept development to complete visual systems: identities from the ground up, translated into real-world applications.
Digital, Print & Production
Designing across diverse touchpoints — from intuitive, UX-driven websites to tangible expressions in print, materials, and spatial interventions.
Studio Hessel de Ronde
Senior Designer & Art Director
Casestudies
Illustration
Type Design
Editorial Design
Art Direction
Campaigns/OOH
Packaging
UI/UX Design
Brand Identity
Van Eesteren Museum
2021
Together with Bas van Bentum, I led a brand refresh and full professionalisation for the Van Eesteren Museum. We redeveloped the website through UX research, strategy, and design, launching a clear and accessible digital presence. Beyond the online transformation, we also updated the physical branding within the museum and began redesigning the permanent exhibition — creating a consistent, contemporary identity across all touchpoints.
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