Info
Amsterdam-based Senior Designer & Art Director Hessel de Ronde works internationally in graphic design, branding, and digital media — creating clear identities, campaigns, and digital experiences with strong typography and playful precision.
Branding
From concept development to complete visual systems: identities from the ground up, translated into real-world applications.
Digital, Print & Production
Designing across diverse touchpoints — from intuitive, UX-driven websites to tangible expressions in print, materials, and spatial interventions.
Studio Hessel de Ronde
Senior Designer & Art Director
Casestudies
Illustration
Type Design
Editorial Design
Art Direction
Campaigns/OOH
Packaging
UI/UX Design
Brand Identity
MAQAM
2021
MAQAM is a cultural space in Amsterdam West, initiated by the Amsterdams Andalusisch Orkest in collaboration with Foam and Theater Meervaart. With a vibrant programme of concerts, exhibitions, workshops, and masterclasses, MAQAM celebrates the meeting of traditions, disciplines, and communities. The identity and website translate this richness into a colourful and dynamic design system, inspired by the musical concept of maqam: diverse musical modes combining into a palette of structures, improvisation, and playfulness..
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